SMS Marketing: 98% Open Rate, Built Into Your CRM

Two-way SMS, automated text campaigns, A2P-compliant messaging, and conversational AI texting — all from one dashboard, with full opt-in tracking.

SMS marketing has the highest engagement rate of any business communication channel. Email open rates average 20%. SMS open rates average 98%, with most messages read within 3 minutes of arrival. For time-sensitive communications — appointment reminders, urgent updates, special offers — there's no comparison.

What SMS marketing software does

The platform lets you send SMS messages to your contacts, either one at a time (conversational) or in bulk (campaigns). You can:

• Send broadcast messages to lists of contacts who've opted in
• Set up automated SMS sequences triggered by events
• Have two-way conversations where customer replies are routed to your team
• Use AI to handle common reply patterns (FAQs, booking, etc.)
• Track delivery, open, and reply rates per campaign

A2P 10DLC compliance

In the US, business SMS to mobile numbers requires A2P 10DLC registration. This means your business has to be registered with the major carriers (T-Mobile, AT&T, Verizon), describe your messaging use case, and demonstrate that recipients have explicitly opted in to receive messages.

Properly compliant SMS programs include:

• Visible opt-in language (unchecked-by-default checkbox)
• STOP and HELP reply handling
• Privacy policy linking to SMS-specific terms
• Message frequency disclosure
• "Message and data rates may apply" disclosure on opt-in

The Amra platform handles all of this. Your account is set up with proper A2P registration, your opt-in flows are compliant, and STOP replies automatically remove contacts from all future SMS.

What you can send (and what you can't)

Transactional messages (appointment confirmations, reminders, order updates, password resets) are nearly always allowed once a business has been registered. Promotional messages (offers, marketing campaigns) require an additional layer of explicit consent and are more strictly policed.

Industries with extra restrictions include lending, gambling, firearms, cannabis, and adult content. The Amra platform doesn't support these high-risk use cases — we focus on standard small business messaging.

Cost economics

SMS sending costs roughly $0.0075 to $0.015 per message in the US, depending on carrier fees. For most small businesses, the math works out to roughly $25-75/month in SMS sending costs, even with active outreach. Add the platform subscription and you're still under what one dedicated SMS tool would cost.

Amra Consulting is based in Hillsborough, North Carolina, serving small businesses across the United States with AI-powered business automation.